Get to know the HLE Team Program, Our Mission, and how to Join!
Luke enrolled in an MBA program in Afghanistan but quickly dropped out after receiving his syllabus. He believed the best way to learn business was through hands-on experience.
After his deployment, Luke purchased an embroidery/sewing machine and 100 blank hats. Using PowerPoint to design the first logos, he taught himself embroidery and started selling the first HLE patch hats to friends, family, and a few people online, particularly Caleb.
With the support of Luke's wife & the HLE Team, the HUNT LIFT EAT Brand has flourished into what it is today.
We have ambitious plans for the future and greatly appreciate the daily support from the HUNT LIFT EAT community.
HUNT LIFT EAT is dedicated to promoting an active outdoor lifestyle centered around training, hunting, and fishing. We aim to educate and inspire individuals to pursue this lifestyle and build a community of outdoor enthusiasts who positively impact the outdoor world.
Our community consists of diverse individuals from various backgrounds. Recognizing the mental health challenges faced by veterans and civilians, we believe that hunting, fishing, and fitness can offer healing and camaraderie to people from all walks of life.
At HUNT LIFT EAT, we take responsibility for protecting our lifestyle through education, outreach, and conservation efforts.
My vision is to create a nationwide community of individuals with a passion for hunting, the outdoors, fitness, and self development. This Team focuses on holistic development and growth in all aspects of life. We are looking for active, committed members who are willing to invest in the growth of HLE. In return, we are dedicated to providing tenfold value to our Members. I am beyond grateful for the perspectives and lessons I learn from this Team every single day. Let's get to work!
This isn't a Brand Ambassadorship or Pro Staff. This is a TEAM, COMMUNITY, & FAMILY.
Who Are We Looking For?
The Hunt Lift Eat Team is just that, a TEAM and COMMUNITY of dedicated folks who work their asses off in their everyday lives.
There are STANDARDS & EXPECTATIONS to be met if you're a part of this Team. We will challenge each other in every facet of life.
This isn't a place for the WEAK MINDED or the EASILY OFFENDED. This is a place for those who wish to push themselves and grow FAR BEYOND where they are today.
Will you take the time to read through this entire application?
Caring enough to READ this information is the most basic test.
Are you fiercely passionate about hunting, the outdoors, fitness, & nutrition?
You DO NOT need to be EXPERTS in anything.
We accept and encourage ALL skill and ability levels.
We do EXPECT the desire to ENGAGE & LEARN!
Are you active on Social Media?
Social Media marketing drives 95% of our business. You DO NOT need thousands of followers.
We will help you with STRATEGIES & TACTICS and tactics to improve your content and grow your reach.
Now that we have launched our own TEAM EXCLUSIVE PLATFORM, you no longer NEED to be on social media in order to join the Team.
Have you supported HLE prior to applying to join the team?
SUPPORTING the company prior to joining is definitely encouraged but not a requirement.
It's definitely a better look if you're FAMILIAR with our products & offerings.
Do you understand how to articulate and communicate clearly, both written and verbally?
The ability to EFFECTIVELY COMMUNICATE is paramount to contributing to the Team.
Are you a self starter?
We are a RAPIDLY GROWING company in the outdoor industry.
The most ACTIVE & ENGAGED members of this Team program will be considered for the opportunity to move into positions of Team leadership & even HQ Staff during future expansion.
What are some responsibilities and expectations of Team Members?
- POSITIVELY represent the hunting community on Social Media and in day to day life.
- Be an EXAMPLE for sportsmen within your local communities
- FOLLOW all applicable game and fish LAWS & REGULATIONS
- Hunt and fish in a RESPONSIBLE & ETHICAL manner
- If you create hunting, exercise, cooking or outdoor content, toss us a TAG.
- ENGAGE with HLE on social media. Engagement drives the algorithm: likes, comments, saves, & shares enhance the organic reach of HLE.
- Continually spread BRAND AWARENESS and further company vision & initiatives
- Be an ACTIVE member of the Hunt Lift Eat Team & community
- Continue to pursue GROWTH & IMPROVEMENT across all facets of life. SHARE those experiences and lessons with the Team.
What are examples of seminar topics and discussions?
- Species Specific Hunting Tactics
- Nutrition and how it applies to different styles of training
- Deep dive into energy systems and programming modalities
- How to build a Social Media following
- Photography- tips and tactics
- Videography- tips and tactics (especially self filming hunts)
- Financial Readiness and planning: Real Estate Investing, Stock Markets, etc
- Entrepreneurship and starting small business
- Trauma and backcountry medicine
- Bushcraft & Survival Skills
- Hunt Planning and Strategies
Any topics Team members request. If we don’t have the answers, we’ll find someone who does.
All seminars will be recorded and available exclusively for the Team.
The Team will also have access to premium, exclusive content not available for wider distribution.
This isn’t a brand ambassadorship or field staff. This is a COMMUNITY of likeminded individuals who push each other to grow in all facets of life.
From monthly virtual seminars to in person events, the HLE Team is a community unlike any other. You will be part of a nationwide network of folks passionate about hunting, fitness, and the outdoors.
We, of all people, understand everyone has competing time requirements and obligations.
By including monthly dues, the Team Program can ensure everyone is contributing back into the brand and Team’s growth regardless of their life commitments.
Team Members are responsible for dues either paid monthly at $25 or annually for $250.
These dues are invested back into Hunt Lift Eat and the Team’s growth, opportunities, and development.
We've found folks to engage, learn, share, and care far more when they have a little skin in the game.
This isn’t a brand ambassadorship or field staff. This is a COMMUNITY of likeminded individuals who push each other to grow in all facets of life.
From monthly virtual seminars to in person events, the HLE Team is a community unlike any other. You will be part of a nationwide network of folks passionate about hunting, fitness, and the outdoors.
We, of all people, understand everyone has competing time requirements and obligations.
By including monthly dues, the Team Program can ensure everyone is contributing back into the brand and Team’s growth regardless of their life commitments.
Team Members are responsible for dues either paid monthly at $25 or annually for $250.
These dues are invested back into Hunt Lift Eat and the Team’s growth, opportunities, and development.
We've found folks to engage, learn, share, and care far more when they have a little skin in the game.
APPLICATIONS CLOSED
Applications will open again this fall.
Meet The Staff
Founder & CEO
Luke Cox
Luke grew up an Army brat, but his family's farms in Grayson County, VA were constants in his life. He spent his childhood camping, fishing, hiking, and hunting. He barely graduated from Virginia Tech in 2013, where he studied History & Appalachian Studies (super useful in the real world). He somehow commissioned as an Army Infantry Officer despite spending most of his time at Hokie House (local watering hole) or the tree stand.
During his second deployment to Afghanistan, he discovered powerlifting and competed in a couple Army competitions. On that deployment his started his MBA but dropped out the first day. Missing hunting season that deployment motivated him to take advantage of every opportunity to be in the woods & lit a spark that has since grown into an obsession. He figured the best way to learn business was to start one, so he launched HLE.
He lives with his beautiful wife Caroline in Colorado Springs, CO. They have a young son, a little girl on the way, and two dogs.
He's 5'7 and thinks he's the boss.
Fulfillment & Design, Women in the Wild
Caroline Cox
Caroline grew up on a horse farm in the foothills of the Smoky Mountains. She spent her early years fishing, camping, and spending most of her free time in the outdoors.
Once Caroline met Luke, she quickly became immersed in the family deer camp. The HLE community has been great to help shorten her hunting learning curve. She's an elementary school teacher by trade, but is staying home with their first child, Barrett. Caroline handles design & merchandising.
She's like a hillbilly Joanna Gaines.
Team Lead, Podcast Co-Host
Carter McKenzie
Carter grew up in North Georgia and from a young age had a passion for fishing and the outdoors. He was introduced to hunting as a freshman in college and had been hooked ever since. He has hunted in many states including black bear in Alaska, mule deer and antelope in Wyoming, ducks in Arkansas and North Dakota and most often, whitetail in his home state. With hunting has come a passion for cooking wild game and sharing it with others.
Carter is a high school history teacher in John’s Creek, Ga where he teaches AP US history, AP Psychology, and World History. He also coaches several sports including cross country, tennis, and swim team. He lives on a small farm with his wife and 1 year old girl where gardening and self sufficiency are important.
Carter is the only dude who brings rosemary to deer camp.
Assistant Team Lead
Derick Bosley
Derick grew up in the backwoods of West Virginia. During his youth he played football, baseball, and wrestled and spent time learning to hunt from is uncle and grandfather. After high school, Derick attended Fairmont State University and graduated from the Physical Therapist Assistant program.
He wanted more and enlisted in the Army. He was assigned as a medic to 3rd Ranger Battalion and spent his entire military career there. While on his last deployment, Derick decided to give knife making a try when he got back home. He instantly fell in love with the art and transformed this side project into a full-fledged business.
Derick is the HLE resident blacksmith/bladesmith, medical SME, and has been a frequent guest on the podcast.
Derick looks like the goat dude from Narnia.
Assistant Team Lead
Bobby McCready
Bobby is a redneck stuck in New Jersey. He grew up upland and small game hunting and slowly started to learn all aspects of hunting. He may not be the best hunter in the woods, but he sure does take killer selfies sitting in a tree.
Bobby has 3 short hair pointers and spends most of his life catering to them. He also runs a non profit in his home state to help more people get off the couch and into the woods. He used to be a fat bastard. So he woke up one day, changed his lifestyle, and began to get his ass in shape. When you talk to him, your first thought will be “I want whatever this dude's on.” It’s not cocaine, he's just high on living and loves a good laugh.
Jersey Shore meets the backwoods.
Assistant Team Lead
Kaleb Bell
Growing up on the Western Slope of Colorado, I was without a doubt born and raised in the mecca of western hunting and the outdoors.
At an early age I’d spend my days wandering the mountains with my dad in search of remote brookie streams or sitting around a campfire listening to the old timers talk about opening day and what it might bring. My passion for the outdoors quickly transformed as the years grew on, but it wasn’t until 2020 when it all hit me. Struggling with the “hardest year” of my life, I had a choice to make on January 3, 2020; cover & move or die. So I grabbed my running shoes, hunting gear and a new perspective on life. Combining my newfound passion for human performance with my dedication conservation has truly transformed my path as a person. With this new outlook on life, I spend my free time making every moment I am given worth it. Life is about driving change around you through living influence!
Kaleb uses 5 words when 1 will do, but he sounds damn nice while doing it.
Editor & Chief- Articles & Recipes
Josh Reed
I was born and raised in Kentucky and from a young age developed a strong connection to the outdoors in the foothills of the Appalachian Mountains and farmland of the Ohio River bottoms. I grew up a few hundred yards away from the Ohio River and spent most of my time playing sports, fishing, riding four wheelers, camping, and hunting. I credit everything I know to my parents and grandparents who molded me into the man and outdoorsman I am today. I currently live in the outskirts of Ashland, KY with my lovely wife Kristin where I teach Health and Physical Education and coach baseball at Raceland High School. I spend my free time with my wife and family, hunting, fishing, working out, going to church, or playing guitar and singing.
It looks like Josh took his Team photo with a Nokia.