Mission & Vision
Luke enrolled into an MBA program while in Afghanistan but dropped out immediately after receiving his syllabus. He decided the best way to learn business was by jumping in feet first.
After deployment, Luke bought an embroidery/sewing machine and ordered 100 blank hats. Teaching himself to embroider designs he made on powerpoint, Luke began sewing and selling the first HLE patch hats to friends, family, and few folks on the internet (mainly Caleb).
With the help and support of Luke's wife and the HLE Team, the HUNT LIFT EAT Brand has grown into what you see today.
We have big plans for the future and appreciate all the support we receive daily from the HUNT LIFT EAT community.